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AI-Powered Phishing Scams Surge



Michelle Warmuz, 20 Jul 2025

Unfortunately, email inboxes have just become more vulnerable. In 2025, cybercriminals are leveraging generative AI to create phishing emails that are nearly undetectable. These messages no longer come with clumsy typos or odd phrasing; instead, they boast perfect grammar, contextual relevance, and even mimic the tone of company executives.

Security leaders at Cofense and TitanHQ report a 70% increase in AI-generated phishing and Business Email Compromise (BEC) attacks since 2024. The consequences are staggering: according to the FBI’s Internet Crime Report, BEC scams cost global organizations over $50 billion between 2015 and 2024, and sources say this trend is only accelerating.

One of the biggest concerns is executive impersonation. AI models can now replicate an executive’s writing style and signature, making fraudulent payment requests or fake invoice approvals look authentic. In some cases, attackers are using deepfake audio and video clips to further manipulate victims, particularly in large financial transactions.

What makes these scams so effective is hyper-personalization. Generative AI can scrape public data from social media and professional networks to tailor emails specifically to the recipient’s role, projects, or recent activity, significantly lowering the recipient's guard.

Cybersecurity experts are urging companies to reinforce email security protocols, implement zero-trust policies, and train employees to verify any unusual requests, even if they appear to come from trusted sources. Advanced email filters and AI-based threat detection tools are becoming essential defenses.

In the age of AI, phishing has evolved from sloppy scams to professional-grade social engineering attacks. Staying alert isn’t just advisable, it’s critical.