The 8 Best Email Newsletter Platforms for Every Creator and Business
Email newsletters remain one of the most effective ways to connect with audiences, build loyalty, and drive business growth. However, with numerous platforms available, how do you select the right one? Whether you’re a solo creator, a growing brand, or a marketing agency, there’s a tool designed to fit your goals and workflow. Here’s a breakdown of the eight best email newsletter platforms to help you find your perfect match.
- Benchmark — Best for Full-Featured Email Marketing
If you’re looking for a well-rounded email marketing platform, Benchmark is a great place to start. It offers everything you need: beautiful templates, easy drag-and-drop editing, automation tools, and detailed analytics. Benchmark is designed for both beginners and professionals who want advanced segmentation and A/B testing without feeling overwhelmed.
Its user-friendly interface makes it simple to create campaigns that look polished and perform well. From automated drip sequences to responsive templates, Benchmark strikes an ideal balance between functionality and simplicity.
- Mailchimp — Best for All-in-One Marketing
Mailchimp remains one of the most popular names in email marketing—and for good reason. It’s not just for newsletters anymore. Mailchimp allows you to manage your email, social media, website, and SMS marketing all from one platform.
This makes it a strong choice for small- to mid-sized businesses looking to streamline their marketing efforts. You can create landing pages, schedule social posts, and even track eCommerce performance alongside your email metrics. Plus, its free tier is generous for new users, making it easy to get started.
- Kit (Formerly ConvertKit) — Best for Paid Newsletters
For content creators and independent writers, Kit (formerly ConvertKit) is a top choice. It’s built with creators in mind, offering tools to build paid newsletters, manage subscribers, and grow a loyal audience.
You can easily set up subscription tiers, sell memberships, and integrate digital products—all from within the same dashboard. Its automation features allow creators to personalize communication while saving time. Kit also provides detailed subscriber insights, so you know exactly what resonates with your readers.
- Omnisend — Best for eCommerce Newsletters
Omnisend is purpose-built for eCommerce businesses. It integrates seamlessly with platforms like Shopify, WooCommerce, and BigCommerce, enabling store owners to effortlessly send product updates, abandoned cart reminders, and seasonal campaigns.
Omnisend also shines in automation—letting you create customer journeys based on behavior, purchase history, and preferences. With strong segmentation and reporting tools, it’s perfect for online retailers looking to increase sales and repeat business through personalized emails.
- Campaign Monitor — Best for Marketing Agencies
If you manage campaigns for multiple clients, Campaign Monitor is a dream platform. It’s designed for agencies and consultants who handle multiple accounts, offering collaboration tools, branded dashboards, and easy account switching.
Its standout feature is its elegant email designer, which helps teams quickly create visually stunning campaigns. Campaign Monitor also provides detailed analytics and white-label options, so agencies can deliver reports under their own branding.
- beehiiv — Best for Newsletter Monetization
beehiiv has rapidly gained traction among creators for its focus on growth and monetization. It combines newsletter publishing with built-in audience analytics, referral programs, and sponsorship tools—helping creators grow their reach and revenue simultaneously.
Its clean editor, customizable design options, and growth-focused features make it an ideal choice for those looking to turn their newsletter into a business.
- Curated — Best for Curated Newsletters
As the name suggests, Curated is tailored for content aggregation and roundup newsletters. It’s perfect if your newsletter focuses on sharing interesting links, articles, or resources from around the web.
With Curated, you can quickly collect, organize, and format external content into professional-looking newsletters. Its simplicity and focus on curation make it a favorite among media professionals, community builders, and educators.
- Flodesk — Best for Simplicity and Value
If you want a platform that’s both visually appealing and budget-friendly, Flodesk stands out. It offers unlimited subscribers and email sends at one flat monthly rate—an uncommon feature in the industry.
Flodesk’s templates are stylish and easy to customize, perfect for creatives and small business owners who value design. It’s not as advanced in automation as some others, but its simplicity and affordability make it a fantastic choice for beautiful, consistent email campaigns.
From all-in-one marketing suites like Mailchimp to creator-focused tools like Kit and beehiiv, there’s a platform for every type of email marketer. The right choice depends on your goals—whether that’s growing a paid audience, boosting eCommerce sales, or building brand engagement.
Whichever platform you choose, focus on creating valuable, consistent, and authentic communication—because in the end, that’s what turns subscribers into loyal fans.
